Photo by Ted Gushue

Last week we hosted the first Petrolicious Talks at AETHERla on the topic of “Outlaw Designers.” Petrolicious founder Afshin Behnia acted as moderator for a panel featuring some of the best in the custom-car business: Rob Dickinson of Singer Vehicle Design, Rod Emory of Emory Motorsports, and Jonathan Ward of Icon 4X4. The three designers discussed how they got their starts, the ins and outs of building a brand, and the complicated business of hot rods. Many thanks to the panelists, Petrolicious, and all who attended the fascinating evening. You can view the entire talk here and photos from the event below. Look out for the next in the Petrolicious Talks series, coming soon!

All photos by Ted Gushue.